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You Don’t Need Instagram to Be An Influencer

Real-life relationships are much more important And perhaps more significantly, I realized that I desired to be a woman who influences others to be better…

You Don’t Need Instagram to Be An Influencer

Real-life relationships are much more important

And perhaps more significantly, I realized that I desired to be a woman who influences others to be better people.

Today, the term “influencer” is used to describe someone who affects others in some way through their social media “platform” (especially Instagram).

But the term influencer has a much broader meaning and a much longer history than our current cultural moment grants it. The OED has found uses of the word as far back as the 1660s. Quite simply, the term means someone who influences others. Nowhere in that definition is there the requirement (or even the mention) of a “platform.” Sure, a large social media following certainly helps reach a large number of people; however, a platform is not necessary to inspire positive change in the actions, behaviors, and opinions of others.

However, I realized that creating such a platform was neither what I truly wanted nor what would be good for me, personally. I didn’t need to decide what my platform would be, obsess over how to create it, or worry about how many people I would reach—because, as I told myself then and continue to remind myself now, I do not need a platform to make a difference.

Quality over Quantity

Numbers play an important role in today’s world, due in no small part to social media. How many people liked my post? How many people viewed my Instagram story or my Snapchat? And numbers hold power: Ten thousand followers gets you the “swipe up” feature on Instagram. Twenty-five thousand followers gets you $200 a post from sponsors. (Well, something like that. I, of course, would have no idea.)

I mentioned that I have been influenced to be a better person by some of the inspirational and outspoken social media influencers I follow, and this is certainly true. They have helped form some of my resolutions for this new year; they’ve planted the desire to do more outreach projects, to take on more creative projects, and overall to become a better person.

However, they have only helped plant these seeds. They lack the ability to help those seeds grow, for the simple reason that they are not actually in my life. I need real accountability partners, like my friends who will keep me in check with my resolutions, my husband who will encourage me to be more creative, and real people with whom I can practice the virtues I’m trying to cultivate.

When I reflect on courageous things I’ve done or virtuous habits I’ve developed, I realize that they are largely due to the influence of someone significant in my real life. We can all be that one person for someone else. (Perhaps we already have been and don’t even know it!) We don’t have to try to reach the largest possible audience on social media. We become “influencers” by our example, by listening to to others, by simply being present, and by gently offering whatever wisdom is in our power to give.

The Snowball Effect

Furthermore, we never know just how far-reaching our influence might be. We are so used to seeking immediate gratification that it is often hard to imagine how our small actions might have huge impacts. Rather than trying to change the whole world ourselves, we should love our families, be good to them, and watch the goodness trickle down from there.

My mind goes to my great-grandparents, who died when I was very young, and yet I feel as if I still know them well due to the legacy of love and the example of generosity and kindness they left behind. Their example manifested itself in my grandparents, from there to my parents, and (I hope) now to myself. We cannot underestimate the power we have to influence others, nor can we predict what legacy we may leave behind.

And to go back to Mother Teresa: She is one of the best examples of someone whose “one at a time” strategy of doing good created a truly phenomenal effect. (And all without the use of Instagram or Snapchat!)

We don’t need a platform to do meaningful work. We don’t need a social media following, a podcast, blog, website, or book in order to lead by example, to live a life worthy of emulating that draws people in by its inherent beauty. We can be influencers in our small spheres, but with an even greater effect by showing people how to live, not by telling them how to live through our screens.

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